Meet Our Team
Founder & CEO
By the time I was able to vote, I already had holdings in real estate and the stock market. Less than a decade later, I left my position as a Financial Advisor for Edward Jones to live off my investment income. I now own investment properties around the world, including Washington State, Colorado, Arizona, Illinois, Puerto Rico, and France which led me to start Direct Source Wealth.
I founded Direct Source Wealth as a way to help investors find alternatives to the traditional Wall Street offerings - stocks, bonds, and mutual funds. I set out to find a way where investors have an alignment of interest with the individuals and company introducing the investment options. That is why we created a co-investment model where we invest alongside our investors at Direct Source Wealth. There seems to be a lack of transparency to the individual investor in the traditional Wall Street model, so I make sure our investors are kept up-to-date with the projects they invest in by sending out project updates every month with data and visuals.
All of us at Direct Source Wealth believe there is a better way to invest and reach your financial goals. It is my mission to make this a reality for you.
Chief Operations Officer
I spent 12 years working as a Construction/ Civil Engineer and Operations Manager on billion-dollar infrastructure projects throughout the US and Canada. I also have extensive experience managing teams of engineers, contractors and lenders.
I have been in construction and real estate since I was 12 years old working on my parent’s fix-n-flips around the Denver market. I continued to work for commercial contractors during the summers in high school and college. Once graduating from Colorado School of Mines with a Civil Engineering degree, I went to work for one of North America largest heavy civil contractors.
I continue to work on fix-n-flips in my spare time. I have a passion for real estate investing and development and left my employer in the fall of 2015 to pursue real estate full time. I help others build a solid foundation to support the bridges to their goals.
Sr. Vice President, Compliance and Infrastructure
I have spent most of my life looking for win-win situations. One of the most rewarding tasks of my life has been to implement the client experience at Direct Source Wealth. The system is ever evolving to offer new and exciting ways to make investing at Direct Source Wealth easy and to help make certain that investors always have useful information at their fingertips.
In years past, I have been a loan officer, underwriter, insurance and financial services producer, sales team leader, sales team top producer, mentor, and entrepreneur. Creating your experience at Direct Source Wealth is my mission. Helping you to make good decisions and being a part of the team that provides a unique opportunity that keeps you in control of your money is rewarding.
In my role at Direct Source Wealth in addition to the above, I also support the funding team with financial services calls, help investors deploy funds (occasionally). I am implementing a formal internal compliance department, oversee the marketing efforts of the company and oversee the docs process.
Head of Contracting
With his initial experience in the industry being on the renovation side of real estate, Daniel has creating a process to streamline apartment turn overs, organizing vendor and contractor networks and carrying out meticulous renovation of both single and multi-family properties.
After more than 30 years in the business his expertise and knowledge has grown to include specializing in the multi-family industry from acquisitions, renovations, budgets, forecasting and vetting contractors, sub-contractors, vendors and management companies to perform as a team to complete any project on time and within budget.
Daniel’s relationship with nationally recognized real estate companies such as Marcus and Millichap, Sperry Van Ness and CBRE allows him to have a wealth of information on trends and properties coming to market or prior to market. He has surrounded himself with some of the industries finest and most knowledgeable with the largest networks and data bases available.
His strong organizational skills and ability to facilitate the production and processes are impeccable. The expert ability to cultivate and perfect both a team and a system that operate at the highest level of production has allows him to become both highly respected and sought after in the industry.
Vice President, Strategic Investments
Dan Morrison has spent 20+ years actively involved in residential and commercial real estate investment and operations. Starting in high school as a summer assistant for a commercial property management company through the Vice President of Investment Services & Portfolio Management for a $6B publicly traded REIT.
Dan has a Master of Science Degree in Real Estate and Construction Management from the University of Denver and has been involved in over $1B of acquisitions and dispositions including Asset/Portfolio Management for 13.5M SF of Class A & B Industrial Space ($700M+ basis) held in joint ventures with other institutional partners.
His real estate experience has included construction advisory, development, contract/lease advisory and audit services to clients in a variety of industries in the Americas, Asia, Europe and the Middle East. He has extensive experience in acquisition underwriting & due diligence, evaluating partnership waterfalls, negotiating contracts, due diligence utilizing third party consultants and closing the transactions.
Outside of his day job, Dan is avid mountain biker and skier, getting out in the mountains early every day before his three kids wake up.
VP of Investor Solutions
I enjoy working with talented people and surrounding myself with like-minded investors. I'm constantly seeking ways to improve other's lives and find the best solutions for our investors. I strongly believe in the philosophy and mission behind Direct Source Wealth, so I've made it my mission to share this message with others who are looking to be more and earn more.
I first came on board as an investor with Direct Source Wealth, I've held several positions in the financial industry; however, real estate investing has always been my true interest. I started with a single investment property when I was 20 years old. I've since had an amazing experience in partnering with others in multi-family projects, acquiring vacation rentals, and building cash flow streams with real estate notes. The most rewarding aspect has been sharing this experience and helping investors like yourself make the leap into financial freedom and TIME freedom.
We now live in the digital information age. There is so much to share when it comes to investing; it's easy to experience "information overload" or get caught up in "analysis-paralysis" when trying to sort through all the content out there. So I have made a commitment to absorb the relevant information pertaining to real estate and investing and re-create it in a way that makes it as easy as possible for you to learn and benefit from it. Sometimes, that means putting together a webinar, or writing a short article or making a quick video to explain a topic. See our Direct Source Wealth Blog and YouTube Videos for more information.
I believe you can achieve personal and financial success at levels you didn't think possible, and I'm here to help make it as easy as possible.
David A. Adams
Advisory Board Member
His professional career was focused in the Consumer Goods Industry. Over his 30-year career he was employed with Ralston Purina and Nestle, SA. David has an Accounting degree with an MBA. His corporate career focused on Manufacturing Operations. During these 30 years, he had to relocate multiple times and purchased multiple properties during these moves. His wife Penny and David targeted properties needing improvements. They would renovate, live in them for a couple of years, and then sell. Eventually, they moved to California and recognized the value growth taking place after the 2008 crash. They purchased multiple properties of which Penny and David oversaw the rehab of each property. Their focus was and still is to maximize value at the most cost effective way possible. Over the last six years, they have purchased and renovated eight properties. During this time, they’ve expanded / diversified their portfolio to include hard money, multi-family, and single family investments.
David recently retired and has been focused on the purchase of high-end properties needing updates. Their long-term goal is to increase Multi-family equity positions, Hard money loans, get into commercial equity positions, and continue rehabbing high-end homes. His long-term goal is to create a property portfolio including resort focused locations, of which Penny and David would enlist like-minded investors. Investors would have the benefit of income, but also use of these properties.
Advisory Board Member
Chris Luithly is a distinguished graduate from the US Air Force Academy class of 1983. He was one of ten college students selected from the State of Oregon to interview and compete for a Rhodes scholarship.
After graduation, he attended Pilot training at Vance AFB in Oklahoma where he was also a distinguished graduate. He was selected to fly F-16’s and would eventually amass over 3,000 hours of flying time in the F-16 along with hundreds of combat hours. He graduated from the prestigious Air Force Fighter Weapons School in the F-16 in 1991. During his 28 year Air Force career, He commanded the 163rd Fighter Squadron, the 122nd Maintenance Group as well as the122nd Operations Group. He culminated his Air Force career as the Vice Commander of the 122nd Fighter Wing.
Chris married Serena Wilson on 8 Aug 1987 and they have three adult sons. Chris is a highly successful investor and has built a large real estate portfolio of cash flowing rental properties. He has also mentored dozens of other investors and is sought out as an expert in real estate investing. His real estate experience includes building a single family rental portfolio of almost 100 homes as well as flipping dozens of homes to owner occupants as well. He has owned duplexes, four-plexes, vacation rentals, commercial properties all in addition to his large holding of single family rentals. He has also partnered on multiple apartment complexes.
He is very active in his church where he has served as an elder and Finance Committee Chairman. He has a passion for helping others change their lives financially and volunteers his time to teach others how to eliminate installment debt and become better stewards of their resources. He has taught thousands over the years and counseled hundreds individually as part of his financial ministry.
Advisory Board Member
Mark Costello has been working with Direct Source Wealth for two years, and is currently a member of the Direct Source Wealth Advisory Board. He brings to this role a broad background in financial services and real estate. After receiving his BA from the University of New Hampshire, Mark spent over 30 years in various management positions in the mortgage industry, banking operations, retirement plan administration and systems, and investment management services. He was most recently the Executive Vice President, Service Delivery for the largest independent Registered Investment Advisor firm in the country.
In addition, Mark has spent years investing in start-up companies and real estate, including holding investment properties, flipping residential properties, and lending hard money. These activities have enabled Mark to retire at an early age, by building various passive income sources. Mark currently resides in Arizona, and spends time in Central America and traveling throughout the US and beyond.
Karen E. Kennedy
President & Founder - National Asset Services
Karen E. Kennedy founded National Asset Services in 2008, specializing in the management of tenant-in-common structured properties on a nationwide platform. Recognizing the growing demand for open, honest and transparent asset management, Ms. Kennedy quickly transformed NAS into one of the Nation’s most respected, full service commercial real estate companies with a $2 billion portfolio of more than 80 properties in 19 states.
Karen is the former Chief Operating Officer and Chief Portfolio Officer for SCI Real Estate Investments where, in addition to overseeing daily company operations, she was responsible for the asset management supervision and investor relations for a co-ownership portfolio worth over $1.8 Billion and consisting of 66 class-A, multifamily, student housing, retail and office properties comprising over 13 million square feet in 16 states.
Karen has been active in all phases of asset and project management for more than 23 years, and has extensive experience directing the management of properties on a national basis. Karen has developed and managed properties on behalf of a variety of asset management firms including The Festival Companies, The Patrician Group, The Meadows Group, G/K Development and Kesco. In addition to her background in asset and property management, she has extensive experience in leasing, project management, construction, and the development of commercial and retail properties.
Karen has been a Bonded Receiver in the Superior Courts in California, Florida, Georgia, North Carolina, Oregon, and Washington. Karen is a graduate of the University of the Pacific with a Bachelor of Arts degree. She worked on her Master’s of Journalism with an emphasis in Public Relations/Marketing at the University of Southern California and has been a speaker at numerous International Council of Shopping Center seminars, UCLA and US
VP Portfolio Services - National Asset Services
Adi Peery, Sr. Portfolio Manager, has been with NAS since 2009. Adi came to NAS with over 25 years of experience in asset and property management of commercial real estate with a primary focus on retail, office and student housing investments. In addition to her background in asset and property management, she has extensive experience in leasing and tenant relations, and has overseen property rehabilitations in excess of $1 Million.
Adi is the former Commercial Portfolio Manager for Starpoint Properties overseeing 2.1million square feet of commercial assets nationwide, valued at over $350million. Adi negotiated numerous lease transactions with nationwide chains and franchises achieving an unprecedented Starpoint record for commercial tenant retention. Prior to Starpoint, Adi worked with Oakwood Corporate Worldwide assisting in the oversight of their commercial portfolio.
As a senior executive, Adi has been involved in corporate level committees to set and implement core competency strategies to increase profitability, and has been credited with designing proprietary procedures to enhance property operational efficiency. She has spent over 10 years within the tenant-in-common (TIC) arena and has networked to a broad range of brokers in the TIC sales and transactions forums.
Adi has an undergraduate degree from the University of California, San Diego and a post-graduate Master of Arts degree in Communication Management from the University of Southern California, the Annenberg School. She is a licensed real estate sales person in the State of California and has a Certified Shopping Center Management (CSM) designation from the International Council of Shopping Centers.